Most people wouldn’t pick the middle of summer to launch a business. That’s exactly why you should. July and August are slow for everyone else—vacation mode, out-of-office replies, and a general lull in the business world. That gives you space. Less competition, fewer distractions, and more time to focus on building a solid foundation without racing the clock.
Starting now also gives you a runway into the most profitable part of the year: Q4. Fall is when money moves—holiday spending, companies burning through budgets, and customers looking for end-of-year solutions. If you wait until then to start, you’re already behind. But if you use the summer to prep and position, you’ll be ready to grab that revenue when it hits.
July and August are also perfect for experimenting. Call it your soft launch. You can test your processes, find your voice, and iron out the kinks without the pressure of peak season. It’s like getting in some preseason reps before the real game starts. And when September rolls around, you’re not scrambling—you’re ready.
Start smart: Register your business properly and get your EIN. Then, open a business bank account—yes, a real one. Keeping your business and personal money separate from day one isn’t just good practice; it saves you a massive headache later. Start clean, stay clean, and build from there.